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Advertising Your Business - Response or Brand Advertising? |
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Marketing your business properly is one of the most fundamental skills required to achieve success. In order to have a successful, established business, it's important to be sure you are advertising your business in an effective, value for money way that's likely to generate a return on investment. |
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Three LittleSecrets to Effectively |
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Three LittleSecrets to Effectively
by: Denise T.C. Brimmer
The Entrepreneur's Coach
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Business Idea: PHONEWORDS |
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Business Idea: PHONEWORDS
In the Concise Oxford Dictionary, image is described as "the character or reputation of a person or thing as generally perceived". A first impression based on non-verbal communication goes a long way in influencing this perception. Within seconds of meeting you, based on a single observed physical trait or behavior, people will assume to know everything about you (as is explained in the 2003 book Social Psychology by H. Andrew Michener, John D. Delamater, and Daniel J. Myers). Furthermore, according to research by Dr. Albert Mehrabian of UCLA, appearance and body language (visual image) accounts for fifty-five percent of an invaluable first impression.
In short your visual presentation has consequences.
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THE POWER OF NICHE MARKETING |
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As a successful Virtual Assistant, the question I am asked most frequently by new VAs is what isthe one thing you wish you knew when you started. Without doubt, the answer is the power ofniche marketing.When starting out, most new businesses try to be all things to all people. This just is not feasiblewhen you are running a business and leads to countless wasted hours - not to mention dollars -chasing clients and generally getting nowhere. |
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Marketing 
